CYCLING STYLE
ROAD/CLIMBING
Optimized for efficiency, race with the performance while having the reliability of a wheel you believe on your next long event.
GRAVEL
For when the pavement ends too early and you embark on a mixed surface adventure. A natural blend of comfort and reliability.
XC/TRAIL
Ultra-light, instant acceleration, out-climb all comers. The winning machine built for XC and Trail riders.
AM/EN/DH/E-BIKE
Descend with confidence with high volume tires, our MTB lineup caters to XC racers as well as gravity inspired warriors who walk the line. Consider the appropriate product for heavy e-powered 150lbs & 180lbs.
RIDERS' TOP PICK
CUSTOMIZED SERVICE
CUSTOM WHEEL BUILD
Custom wheels at the price of off-the-shelf, don't compromise your riding experience by going a pre-made wheels. Our user wheel builder is second to none; select the spoke count needed for each wheel, the types of nipples and nipples your need and the hubs you prefer. Your dream wheelset is two hand-built within 15 days!
RIDER-TUNED STRENGTH
Wheels designed for your weight and riding conditions. Different rims place different demands on their equipment. We can tailor the carbon layup and wheel build to balance strength and weight depending on rider weight, tire size, and riding style. Signature Graphics.
CREATE A WHEELSET THAT REFLECTS YOUR PERSONAL STYLE
Choose your preferred decals, colors, or laser markings to create a unique design. Customization options for the appearance: Finish: Matte, Glossy, Satin, Pinstripe, and more. Wheels: 650, 700c, 29, and other wheel sizes.
CUSTOM HUB MODULE DEVELOPMENT
For bicycle brands, teams, and shops developing their own products. We support custom rim shapes, sizes, and wheel development for partners who want to create unique wheel designs. Our engineering and manufacturing team will work with you to develop rim tailored to your brand or project requirements.
WHY US
LIGHTWEIGHT, BUILT FOR REAL RIDING
Our wheels are designed to be light-weight without sacrificing durability. The result is not just low weight, but a built wheel that performs reliably across demanding conditions.
PROVEN QUALITY AND RELIABILITY
Every wheel design is tested during development and carefully controlled during production. This ensures consistent build quality and long-term performance you can rely on.
FOCUSED ON WHAT WORKS
We focus on proven designs, reliable components, and careful wheel-building. Instead of chasing trends, we aim to deliver wheels that perform consistently for real riders.
RESPONSIVE, RIDER-FOCUSED SUPPORT
We work directly with our customers and respond quickly to questions and issues. From pre-purchase advice to after-sales support, our goal is to make the entire experience simple and reliable.